A Brazil-based fast food chain is serving up dinner in edible packaging. The marketing campaign for Bob’s fast food chain is taking a bite out of litter and waste, while making a splash in the Food and Beverage industry.

Photo courtesy of SpringWise.Com

Advertising agency NBS helped the restaurant franchise come up with this interesting and Eco-friendly way to wrap its burgers in a kind of rice paper that can be eaten along with the burger. I guess you wouldn’t need to unwrap your food; simply bite into the wrapped burger.

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