Have Tweets, Will Travel!
Have you “Liked” our Facebook Page yet?
Have you “Liked” our Facebook Page yet?
Thinking of skipping the mile-long lines this shopping season? You can get just as many deals online, without ever leaving your couch. Last year’s Black Friday saw shopping increase by 35% over the year before. And the following Monday, dubbed “Cyber Monday,” saw nearly $900 million internet sales. Consulting firm Deloitte says a whopping 70…
Periodically I like to share my thoughts on the role of social media platforms in driving business visibility. One that I am very intrigued with right now is the foursquare mobile app. Using a phone or mobile device, the foursquare app allows individuals to “check in” and voluntarily share their locations during the day with…
In this down economy we’re seeing one trend making a comeback: Coupons. Last year coupon-redemption gained 23 percent–the first gain in nearly two decades. Before our current recession we saw many people dismissing the discounts, citing they were too much trouble. But the tough economic climate isn’t the only thing bringing them back into popularity….
Happy New Year’s Eve! On this last day of 2010, I’m looking back at where we started and finished in our own innovation projects and how we accomplished our goals. How did you do in that respect? Did you notice any trends that can help your business in 2011? One of the bigger trends of…
How can you increase your online buzz by 200 percent? Crank up your social media AND your color! It worked for Pepto Bismol. The digestive relief medicine’s TV and print budget was drastically slashed this year, so that a new social media effort could attempt to do what the Old Spice brand did with its…
Today Facebook users got the shock of their social lives when they logged in only to discover that their newly-revamped News Feed wasn’t what they expected. It’s the most talked about topic not only on Facebook, but trending on Twitter and other networks as well. It wouldn’t surprise me at all to see this as…