Have Tweets, Will Travel!
Have you “Liked” our Facebook Page yet?
Have you “Liked” our Facebook Page yet?
The trend toward increased convergence of our social media sites, home entertainment devices and your company intranet is going to change the way you communicate to the world in the next few years. People’s identities will be embedded in our televisions, music and video devices and the like, thanks to enhanced location awareness. It’s been…
We’re hearing today that a very small percentage of adults in the U.S. use location-based applications like Foursquare. Pew Research has found that only four percent of adults use location-based services like Facebook Places or Foursquare. The Pew Research center found it’s only four percent, and only one percent on any given day. Geosocial services…
This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…
As the pace of innovation speeds up and global concerns over the climate crisis hit a critical inflection point, consumers are demanding more than one-size-fits-all solutions. They want hyper-personalized experiences, seamless digital interactions, and products that align with their values. At Innovationedge, we’re monitoring shifts in consumer preferences, how companies respond, and which emerging technologies…
Thanks to our phones, we’re becoming tightly drawn together as a global society. With half a billion users on Facebook and nearly as many on Twitter, our humanity and the way we connect is undergoing a seismic shift. Some predict that Google and Bing will no longer be our favorite search engine sites. Instead Twitter…
In one of my recent newspaper columns, I wrote about how IBM is doing something with social media that most companies wouldn’t dare try: allowing their employees to speak for the company! While most corporations hire PR firms or rely on their communications director to carefully craft messages that appear on public sites, IBM lets…