Eco-Friendly Products Lead 2014
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
Crowdsourcing is something I believe businesses need to weave into their social media strategy, and here’s a great example of how it can work. The National Library of Finland has put together an effort to digitize all of its archives—no easy task—by using crowdsourcing and videogames! The project is called, Digitalkoot, which when translated means…
I put this in a category of innovation that has more to do with benevolence than my usual posts about technology or cutting-edge industry news. Because sometimes innovative ideas are simple and kind. And if they are repeatable, that’s a great thing! Kudos to Mark+, the company that created Troco Coletivo — which translates as…
As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
Today there are so many ways available to share information. Collaboration and social dissemination of information are done through a variety of means including workshops, focus group sessions, communities of practice, teleconferences, video conferencing, net meetings, idea portholes and Web applications. Many corporations have also gotten a taste of the success that can come from…
This June I’ll be in Phoenix to moderate this year’s Conference on Social Product Development & Co-Creation. I’m partnering once again with PDMA, and this year co-creation pioneer, Local Motors, is helping us raise the bar for this exciting, ground-breaking event. Social Product Development is making a major impact on the way companies are innovating now…