Eco-Friendly Products Lead 2014
One retailer in Asia is doing something innovative to attract shoppers during those quiet times when most stores are empty. Korean retailer Emart set up several 3D QR code sculptures throughout Seoul that –when the sun shines on them just right–can be scanned for discounts. Shoppers need to scan between the peak sun hours of…
Never before have we seen partnerships lead to so many new creative and lucrative experiences for consumers and the businesses themselves, especially where social media and crowdsourcing are involved. Check out this report from our friends at Consumer Goods Technology (CGT): Unilever and Walgreens have joined forces for the first time with Me to We to provide…
Imagine not having to deal with the ckeck out line–and just shop right in the aisle where you are. Walmart is considering letting shoppers buy products in the aisles in an effort to improve the customer experience. Those shoppers with an iPhone 4 or 4S can buy some products simply by scanning the bar code…
As more and more companies leverage crowdsourcing to market and sell their products, Harvard Business Review wanted to know if customers would be more eager to buy if they knew folks like themselves helped come up with the innovation or marketing: We decided to look at how consumers perceive crowdsourced new products and in particular…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…
The evolving nature of social media means that many companies are putting an enormous amount of resources and money into staying ahead of the curve. Especially when case study after case study shows that social media is tremendously helpful in analyzing data. Data mining via social media tools can show us not only the customer…