For those of you who have never heard of Snapchat, a social media platform that is here today and gone…today, there might be a gem or two you can glean for your business with this app. Did you know that more than 400 million messages are received on Snapchat every day? That gets my attention.
According to Business Insider
- Snapchat has about 60 million total installs, making it larger than Instagram when it sold to Facebook for $1 billion.
- Of those 60 million installs, Snapchat has about 30 million monthly active users.
- Fifty-five percent of monthly active users use Snapchat daily. That’s 16.5 million people.
Here’s some more interesting stats from Fast Company:
A recent Comscore report found that Snapchat was the third most popular social app among 18-34-year-olds (behind Facebook and Instagram, but ahead of Twitter, Pinterest, and Vine). And if you look at just the 18-24-year-old base, the app has 50% penetration. The company is said to have about 30 million active users and claims that people send and view more than 700 million pictures and 500 million “stories”–which allow brands to create longer narratives that last 24 hours–a day.
Fast Company recently featured the brands that have tapped into this market with unique and game-changing Snapchat advertising, such as McDonalds, Taco Bell and General Electric: