The cost of love: Valentine’s spending
These consumer behavior numbers might shock you, or they might inspire you to understand how you might study insights like these:
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I’ve traveled quite a few miles in my career and no matter how much I traverse the globe, I keep learning about how to do it better. Travel begins with preparation, and although it is taking years I’m still learning and reinforcing to myself that packing light is important. There is always the urge to…
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I saw this a few weeks ago and found that the idea of leveraging our real estate below ground level is an intriguing one. I’ve travelled to cities around the world where, due to smog levels, governments and companies are exploring cleaner spaces below. In cities with high pollution levels, like Hong Kong and Beijing,…
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We know that green and clean technology and the “Click Stream Customer” are two of many trends that will impact the way we do business in the future. Trend watching has become a business in itself. Futurist James Canton is one of many business futurists who make a living by interpreting the signs of what…
Top takeaways from CES
Having just come back from CES 2019 (Consumer Electronics Show), it’s clear: legacy companies need to step up their digital game. If you don’t have a digital technology strategy, you’ll become obsolete very fast. Even more importantly, you need a customer experience (CX) strategy – experience is key to every value proposition. Hyper-personalization, convenience, intelligence, 24/7 accessibility, and storytelling are essential to engage…
KFC’s new nail polish really tastes like chicken
No joke: Kentucky Fried Chicken has created an edible nail polish based on the brand’s two favorite recipes: Original and Hot & Spicy. Can a nail polish really be finger-licking good? And who came up with this idea? You can get it in Hong Kong, and no, it will not be mass produced. The ad…
A Year in Review: Three Trends That Defined 2022
As we wrap up the year and gear up for a new one, our team at Innovationedge would like to take a moment to reflect on some of the biggest trends that had a substantial impact across industries. While the unprecedented events of 2020 and 2021 were monumental to say the least, 2022 came with…