Could the smallest commercial gimmick in the world become a new trend in advertising? Maybe not, but I couldn’t resist posting this innovative and unconventional way of delivering messages to customers. At this year’s 2009 Frankfurt Book Fair a German book company, Eichborn, decided to create an ad campaign that was highly unusual, but effective…
Remember the hot toys from years past–Tickle Me Elmo, Cabbage Patch Dolls and Furby? This year the holiday season’s early hit is the Zhu Zhu Pets hamster, an interactive mechanical rodent. But it is also almost impossible to find as the holiday shopping season draws near. It’s not because parents are rushing out to buy…
Here’s an interesting article sure to raise controversy in the scientific community: To reduce greenhouse gas emissions, scientists at Toshiba Corp. in rural Japan are working on a way to send noxious pollutants deep into the ground. It is a technology called “carbon capture and storage” (CCS), and is being tested at the Mikawa power…
Many of our readers understand how a sound patent system can advance the public good. The US patent system, for example, is based on a social compact between inventors and the public in which inventors are asked to teach the world their secrets in exchange for a limited monopoly on the invention. For a few…
The innovation process isn’t something that is widely understood outside of the corporate realm, which is why I have a passion for writing about it and inspiring others. It’s always exciting to me when the people in the media take notice and are truly enthusiastic about inventors. Check out this nice feature article published last…
PC users are now able to switch to Windows 7. Microsoft officially released the upgrade system yesterday, and a few hours later Apple answered back with its own updated iMac–and a new “Get a Mac” series of commercials. You know the ones: “PC” and “Mac” are two characters who represent the competitive companies…but in the…
Featured in the Post-Crescent on Sunday, October 18, 2009
Local leaders pen book to aid inventors: The Post-Crescent, October 18, 2009 Cheryl Perkins and Jeff Lindsay of Innovationedge in Neenah authored “Conquering Innovation Fatigue,” which reveals how to overcome the many barriers faced by innovators.
If you’re wondering why the emerging generation isn’t responding to your magazine ad or looking you up in the Yellow Pages, you might want to take a look at this:
It is nearlty impossible to be innovative without relating to people. And social networking is by far the easiest way to keep relationships and connections fresh. So let me ask: Do you blog? Tweet? Own a Facebook page for your company? I’ve been using social networking for several years, and I can’t imagine not having…
