2 Sept 08: Marketplace Magazine
How to speak the language of alphamoms: Marketplace Magazine, September 2, 2008
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7 July 09: BusinessWeek
BusinessWeek 20 Great Summer Reads
les Nouvelles: Journal of the Licensing Executives Society International
Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
13 Oct 08: The Wall Street Journal
My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…
The Future of Innovation
Perkins contributed an excerpt titled, “Future of Innovation… Personal Passion and Strategic Collaboration” in The Future of Innovation, edited by Bettina von Stamm and Anna Trifilova. Read her contribution here.
Trailblazing Women!
I am humbled and pleased to be included in this group of local women who have used their talents, wisdom, strengths (and yes, even weaknesses!), to create concrete inroads for women in industries where there had been but few paths before them. The cover photo is especially beautiful and striking. I’ve known Joyce Bytof for…