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Navigating the De-Influencing Movement: Ensuring Brand Relevance Amidst Changing Consumer Dynamics
In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known…
The Innovation & Growth Leadership Summit is here!
Our Innovationedge team is excited to invite you to our upcoming event: The Innovation & Growth Leadership Summit: Collaborating for Transformative Growth – Inside, Outside and Across Organizations, April 25-26, 2016 in Chicago has been designed to focus specifically on the challenges of senior R&D leadership. This one-of-a-kind Summit will bring together executives from organizations…
What will we do with our electronics?
With all of the gadgets we own, and the ones that continually need upgrading, this is a very real issue we all need to face both personally and corporately: Post by InnovationEdge.
Taking the guilt out of vacations for employees
There was a time when many companies made their employees feel guilty and even afraid of losing their jobs if they took vacation time. Thankfully, most have come to realize that taking time off and recharging is critical to people giving their best on the job. Fast Company is featuring several tech companies who are…
Hawaii Aims for 100 Percent Renewable Power by 2045
Did you know that Hawaii is on the verge of being the first state in the U.S. to set a goal of generating all of its electricity from renewable energy sources? This is exciting news for our island state. There is a new bill that is gaining popularity that offers 100 percent of the state’s…
Innovation’s “three parents”
Here’s an interesting article I saw in Business Week some time ago, but the content still poses intriguing questions for innovators today: Does innovation need a parent or two? Or three? Notice that innovation teams are working through three stages of innovation. I would agree that this type of idea parenting needs to be a…




