To compete in today’s consumer world, consumer goods companies must link all modes of marketing, old and new, to make sure they are presenting the right information to the right shoppers all around the world. If you haven’t seen Consumer Goods Technology’s new digital issue, I encourage you to check out the proven New Marketing…
We know we need to build the right competencies to deliver results, so how do we create a strategy, structure, and culture to successfully translate unorthodox ideas to true innovation? I’m glad you asked! Next month I am going to present Be a Leader of Unorthodox Ideas, a special innovation presentation in Palo Alto, Calif….
Most of us carry a credit card or a debit card, and I always wonder what new and innovative things banks are doing to keep us safe and secure. According to MSN Money partner, some major changes are soon launching that will not only keep our accounts safe, but add a little more pizazz to…
High tech scanners are helping students get through cafeteria lines faster in many schools throughout the nation this fall, and that’s a big help for those districts where overcrowding is a challenge. Did you know that the United States Department of Agriculture requires students to have a “seat time” of 20 minutes for lunch? But…
I’ll be in Miami in a couple of weeks for the annual Consumer Goods Growth & Innovation Forum– the only event dedicated specifically to the new product process in the CG industry! I hope you can join me on September 19 – 21, at the W Hotel in South Beach for this amazing event we’re…
What’s in the backpack these days? Only the latest high-tech gadgets I’ll bet you never dreamed possible! I’ve collected a few ranging in price from $13 to $129. Lots of schedule-challenged students are using TimeCommand, an app-enhanced audio alarm clock that not only wakes them up to noise and lights, but soothes them to sleep….
If you’re a NASA fan, you probably already know what the topography of Mars looks like, thanks to fun tools like Google Mars. Before August of 2012’s historic Mars landing, I played around with it a bit. But nothing compares with the real thing: Panoramic photos of the red planet –the most beautiful photos of…
Could new medical technology help people with chronic pain get consistent relief? That’s what manufacturer Proteus Digital Health, Inc is hoping. The company is moving forward with its ingestible sensor for marketing as a medical device, after the U.S. Food and Drug Administration (FDA) gave the green light earlier this month. I am thinking it…
The exploration of nature and its processes to yield innovative solutions to complex problems is an interesting and novel approach that companies are starting to use as another way to “think outside the box” to identify business opportunities. As those of you who follow my articles know, I’m very intrigued with the idea of using…
I’ll be the first to admit that computer graphics and animation are not my forte. But I also know that those who can expertly maneuver computer images with ease rely heavily on advanced technology and innovation to make lifelike images. And this type of imaging is not just for movies, video games and other entertainment….
