When I was a kid, if we wanted to find out what new fall TV shows the networks were launching, we picked up a copy of TV Guide Magazine. Now the networks need to be a little more creative to get the word out to viewers. One of the most innovative marketing technologies is making…
As I was catching up on news and world events this morning one story caught my eye about a company that has come up with an innovative way to raise awareness about swine flu: a video game! Dutch researchers say their game challenges players to control the flu. Here is a snippet from the Associated…
Imagine a shopping bag made not of paper or plastic, but crushed stone. A new material innovation is being touted as treeless paper, and it is being manufactured in Taiwan and sold under the TerraSkin brand. I’m familiar with the product and was interested to see this week’s Business Week article about TerraSkin, which you…
Today’s blog is a blog of a blog! Seriously, I’ve been doing a lot of writing lately about the economy and how businesses can strategize around their outsourcing efforts: How to make those decisions sound, get them set up correctly and and make the most of those partnerships. So I put together a blog-like article…
Here’s a trend that that continues to shape the blogosphere: Moms talking to moms. Mommy-bloggers are proving to be quite influential with their readers. In fact recently at the fifth annual Blog-Her conference in Chicago, more than 1,500 people attended the conference, a mere fraction of the tens of thousands of women who blog. Among…
We’re incredibly excited about the response to our new book, Conquering Innovation Fatigue: Overcoming Barriers to Personal and Corporate Success. My colleagues and co-authors Jeff Lindsay of Innovationedge and Mukund Karanjikar PHD of Technology Holding wrote the book for inventors, entrepreneurs, researchers and leaders seeking success through innovation. We set out to reveal the sometimes…
BusinessWeek 20 Great Summer Reads
I’ve been looking at trends in the food manufacturing realm lately, and while the processors are feeling the crunch of our economic climate as are most businesses, some analysts are predicting big problems in store for the entire industry. In fact author Hank Cardello, a food industry expert and author of Stuffed: An Insider’s Look…
I am excited to launch a new partnership for Innovationedge: Inforum is a way to bring together thought leaders from all across northeast Wisconsin to collaborate on innovative ideas. For Inforum, we teamed up with Insight on Business Magazine, and one look at this cutting-edge online publication and you’ll see why Insight is an excellent…
We’ve been doing some spring remodeling here at Innovationedge, and I think you’ll like the fresh upgrades. Take a look around and check out the addition of more resources and easy-to-use navigation to help you find what you need! Our team has been tirelessly working to provide even more of the content and capability today’s…
