What is one of the fastest ways to reach more customers, tap new markets, and test new product concepts? If you guessed Amazon, you’re right. As e-commerce is becoming integral to companies’ go-to-market strategies, having an Amazon strategy is key. For many of our clients, the shift to selling on Amazon is a priority – and…
Learn how Amazon decides where to expand, focuses on customer happiness, takes the long-term view, leverages core strengths, doesn’t fear big bets, and more; how you can adapt these approaches to fit your organization. Amazon’s 20-year record of double-digit revenue growth is unmatched in industry. While much of its success can be attributed to CEO…
If your organization is like most, chances are new challenges require new ways of doing things. I’m hosting a free webinar in a few weeks to show you how you can meet those challenges. Culture change is critical, but far from easy. This was the case for Holy Family Memorial (HFM) health network. Healthcare is…
I’ve teamed up once again with Management Roundtable Inc., to offer an incredible free webcast detailing how one health care network completely reshaped its culture to become more innovative. Healthcare is in a seismic transition period, changing from a volume-based to a value-based system of care. In order to create more value and secure their…
There was a time when many companies made their employees feel guilty and even afraid of losing their jobs if they took vacation time. Thankfully, most have come to realize that taking time off and recharging is critical to people giving their best on the job. Fast Company is featuring several tech companies who are…
I am excited to invite you to this year’s annual Consumer Goods Growth & Innovation Forum, the only event dedicated specifically to the new product process in the CG industry, is designed for executives who understand the importance of creating new brands and services and building brand loyalty. Through a variety of educational sessions and…
As we work with leaders across industries, we hear a strong focus on diversity as a way of encouraging innovation from many sources. Open innovation and strategic partnering are two proven ways to add to diversity in your organization. Open innovation, a concept that was formalized at an academic level by University of Cal-Berkeley professor…
Innovationedge is proud to help inventors find success on the shelf with their innovative ideas, and this month you can help three of them become rock stars of the Wal-Mart shelf! Back in January, the retail giant kicked off an American Idol-like contest called Get On The Shelf for best new products, and inventors in…
In my weekly column, I’ve been taking a look back a few decades to look at how innovation has evolved in the automobile industry. You might be surprised to learn that some of the cars that didn’t make it to the mass assembly line were actually quite advanced for their time: From the perfection of…
I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks. And for customers who live in a larger town, there is a good chance they can take their ideas and…