Selling Established Brands on Amazon – The 3 Most Important Success Factors

What is one of the fastest ways to reach more customers, tap new markets, and test new product concepts? If you guessed Amazon, you’re right. As e-commerce is becoming integral to companies’ go-to-market strategies, having an Amazon strategy is key. For many of our clients, the shift to selling on Amazon is a priority – and

Leading Change: How HFM Shaped and Hardwired a New Innovative Culture

If your organization is like most, chances are new challenges require new ways of doing things. I’m hosting a free webinar in a few weeks to show you how you can meet those challenges. Culture change is critical, but far from easy. This was the case for Holy Family Memorial (HFM) health network. Healthcare is

Leading Change: How HFM Shaped and Hardwired a New innovative Culture

I’ve teamed up once again with Management Roundtable Inc., to offer an incredible free webcast detailing how one health care network completely reshaped its culture to become more innovative. Healthcare is in a seismic transition period, changing from a volume-based to a value-based system of care.  In order to create more value and secure their

Winning with disruptive and incremental innovation

I am excited to invite you to this year’s annual Consumer Goods Growth & Innovation Forum, the only event dedicated specifically to the new product process in the CG industry, is designed for executives who understand the importance of creating new brands and services and building brand loyalty. Through a variety of educational sessions and

Diversity and collaboration are great ways to foster innovation!

As we work with leaders across industries, we hear a strong focus on diversity as a way of encouraging innovation from many sources. Open innovation and strategic partnering are two proven ways to add to diversity in your organization. Open innovation, a concept that was formalized at an academic level by University of Cal-Berkeley professor

It’s the real thing: Coke Lets You Create Your Own Drink on Facebook

I spotted this article over at Mashable.com today and thought I’d share it. What a great example of how Coca-Cola can tap into crowdsourcing in real time to understand how fans and customers think drinks.  And for customers who live in a larger town, there is a good chance they can take their ideas and