During the CoDev 2011 conference in Scottsdale, Arizona, I was impressed with a speech given by a local CEO, John (“Jay”) Rogers of Local Motors in Chandler, Arizona. This small company designs exciting new vehicles using design contests that are open to the public. “Crowdsourcing” is one of the trendy new approaches to innovation, but it’s more than just a buzzword. When managed with smart tools, good incentives, strong respect for the participants and a strong brand, it can add a vast amount of energy and brilliance to an innovation pipeline.
Local Motor’s rapidly growing community (12,000 participants so far) contributes designs and feedback to help in the selection of potentially successful aesthetic concepts for automobiles that Local Motors will then build locally in a microfactory, with final customization of the appearance being achieved with an environmentally friendly and durable vinyl wrap that eliminates the need for paint and gives the owner freedom to have a unique look. The final assembly is done with hands-on help from the new owner, who becomes intimately familiar with the vehicle and with its maintenance.…
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